Brand Phoenix and Distell launch Pongracz

Brand Phoenix and Distell have announced the launch of two new sparkling wines in the UK.  Distell, which acquired a stake in Brand Phoenix last year, has launched its Pongrάcz Rosé and Pongrάcz Brut in Morrisons stores nationwide.

Pongrάcz, an award winning South African sparkling wine, is a premium offering using the  classic French blend of Pinot Noir and Chardonnay. Delicate fruity flavours and toasty characters balance superbly with the dry palate, setting it apart as an exceptional sparkling rosé.

Steve Barton, Joint UK Director for Brand Phoenix, comments: "Given the growth in the sparkling category in particular over the Christmas period and akin to the comparable expense of Champagne, Distells premium Sparkling Pongracz has a real market opportunity. With an ever growing repertoire of drinking occasions that are fast approching such as Valentine's Day and Easter there are some really exciting plans that Morrisons are working on.

Melissa Yorke, Champagne and Sparkling buyer for Morrisons stated: the appeal of the Pongracz packaging as well as the added upside of no CCT on South African Sparkling Wine should give Pongracz a real opportunity with Morrison consumers. 

Posted by brandphoenix